A layered approach to referrals – Stacey Brown Randall on the Becoming Referable podcast

On this week’s episode we welcome back Stacey Brown Randall, award-winning author of Generating Business Referrals Without Asking and host of the Roadmap to Grow Your Business podcast.

Stacey is an expert at helping business owners generate referrals without asking. In this conversation she shares her approach to creating a referral pipeline that allows you to focus on what really matters.

Stacey breaks down her “layered” approach to getting referrals and highlights what it means to truly understand the principles of referral generation. We discuss the idea of ‘referral seeds’ and how you can plant those seeds in a way that allows them to grow without constant attention. Stacey explains how to identify and nurture relationships with your referral sources and the importance of using strategic language to leverage referrals without sounding too “salesy”. She also provides you a starting point on the journey to achieving a referral system that works for you.

It is a valuable discussion that will help you understand the human dynamics and psychology behind why referrals happen, allowing you to unlock referrals without asking.

Click here to listen; we welcome your feedback, as always.

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