New Skool marketing and authenticity – Candice Carlton on the Becoming Referable podcast

On this week’s episode we are thrilled to speak with Candice Carlton, SVP of FiComm Partners. Candice leads FiComm’s advisor education effort.  In that role, she works with advisors on developing strategic marketing campaigns, videos, and podcasts. We begin the discussion by understanding the shift toward ”New Skool” (the name of her podcast) marketing and...Continue reading

Their obstacle is your way

I am embracing the new year to tackle a couple of significant challenges I have struggled with for years. Problems being productive. Managing my workload. Probably made worse by my ADD but I don’t want to use that as an excuse. Many of you can probably relate. I have tried the obvious and easy to...Continue reading

Your Referability SWOT – Michelle Donovan on the Becoming Referable podcast

On this week’s episode we’re excited to speak with Michelle Donovan, a Partner with Productivity Uncorked. Michelle helps financial firms drive growth, gain focus and overcome their fears. We begin the episode by discussing Michelle’s book, A Woman’s Way, highlighting the key differences between male and female advisors and how those differences affect referrals.  Michelle...Continue reading

Minimum Effective Dose

What will make your marketing effective in 2021? Mixing just enough of the right ingredients. Covid-19 vaccines are just being released and administered. The news carries stories of the first people to be vaccinated. These first vaccinations are a two-step process. Get a shot, wait a month, get another shot. Medical experts are concerned that...Continue reading

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