Your clients want (and deserve) to know your long-term plan. Continue reading
Author: Stephen Wershing
Give a performance that attracts more client and referrals – Michael Port on the Becoming Referable podcast
Your interactions with clients and prospects are performances, and approaching them as an actor will make you more effective. Continue reading
What if Ken Fisher showed up at your client event?
You cannot always control your guest speakers. But you have total control over how you respond. Continue reading
Talk politics to your clients
Being authentic with clients creates more benefits than costs. Continue reading
The power of mindset – Brittany Anderson on the Becoming Referable podcast
Taking the client’s perspective, creating processes to deliver on expectations, and hiring an “implementer” will help your business achieve new heights. Continue reading
Don’t should all over your clients
Ever been frustrated because a client didn’t do what they should? Maybe it’s the “should” that’s the problem. Continue reading
Use the Hollywood Approach to be more compelling with clients – Kristina Paider on the Becoming Referable podcast
Many people say storytelling is key to making your point. We have an expert walk us through exactly how to do it. Continue reading
Don’t ask for feedback if you’re not willing to change
The best way to undermine your client feedback efforts is to not have an open mind. Continue reading
The benefits of dropping clients – Jennifer Goldman on the Becoming Referable podast
There are plenty of articles about how to add clients and grow your business. But sometimes a good way to grow your business is to let clients go. Continue reading
How do you define an “A” client?
Figuring out who your most valuable clients are is as much about finances and demographics as it is about behavior, and finding more like them is a key to success. Continue reading