You want to be able to get across the value of the work you do for clients. But how do you explain the value of financial planning? Many advisors struggle with even defining financial planning, including some of the industry luminaries who developed the idea. Carl Richards has been part of that industry conversation and...Continue reading
Advisors already compete with Amazon
I took my bike for a tune-up recently and struck up a conversation with the owner, Scott. When the pandemic hit, demand for bicycles doubled. Bike shops sold out. Manufacturers have scrambled to catch up and production has been plagued by supply-chain interruptions. I asked Scott how the business was doing without being able to...Continue reading
Be an advisor on a mission – Seth Streeter on the Becoming Referable podcast
On this week’s episode we speak with Seth Streeter, Founder and Chief Impact Officer at Mission Wealth and an industry thought leader. We talk about the future of the offer you provide and what it means to deliver an experience that is truly differentiated. In the case of Mission Wealth, that means an experience that...Continue reading
Co-Create your client-facing tech stack
Here’s a tale of two technologies. First is a video conferencing platform. When the pandemic broke out, we all went into quarantine, and the market dropped 30%, clients had a sudden need for increased contact with their advisor and no way to meet in person. Technologies like zoom, GoToMeeting, and Skype made it possible for...Continue reading
Engaging your clients in innovation
Innovation is critical to the future of your business. In this week’s episode, we focus on what kind of innovation to pursue to create an effortless client experience and how to engage your clients in the process. We examine how to actively involve clients to identify what forms of innovation will have the greatest impact...Continue reading
Leading from Zero, Earning and Sustaining Relevance — Dave Coffaro on the Becoming Referable podcast
Dave Coffaro believes your business depends on staying relevant to clients and that you have to earn that relevance every day. In his book, Leading From Zero, he goes even further, asking you to start each day with zero – zero clients, zero staff, zero partners. What would your priorities be? On this week’s episode...Continue reading
You have to talk with clients about cryptocurrency
Whether you believe it is an important new asset class or that it is the 21st century tulip bulb, you need to discuss crypto. Its place in the news cycle requires it. A client driven practice prioritizes issues that are on clients’ minds. Some concerns are consistent and long-term like staying on course for significant...Continue reading
Getting more referrals than ever during the pandemic – InTandem Financial on the Becoming Referable podcast
On this week’s episode we speak with InTandem Financial Partners Matt Krise and Jay Broeg and Director of Client Relations & Marketing Traci Keiffer. While the pandemic has altered the way advisors interact with clients, InTandem has experienced a year of unprecedented growth for their business by truly engaging with their clients. The team describes...Continue reading
Keep the client’s spot open at all important meetings
The Empty Chair Exercise The client deserves a seat at the table for all major decisions. Sometimes that involves bringing together a representative sample of clients, physically or virtually, like an advisory board. Other times it means including them in spirit. In his book To Sell Is Human, Daniel Pink writes about an exercise probably...Continue reading
Aligning compensation with culture – Eliza DePardo on the Becoming Referable podcast
On this week’s episode we speak with Eliza De Pardo, Founder and Director of De Pardo Consulting. We focus the conversation on how to align compensation planning with your strategic and growth goals. Eliza shares how you can use effective compensation planning to motivate the behaviors that will drive your firm forward and to create...Continue reading