Peter Finch as Howard Beale is mad as hell

I want you to get mad!

You say you have a passion for client service? You’re going to have to persuade me. In 1976 film “Network”, Peter Finch playing the character of anchorman Howard Beale snaps on-air, breaking down into a rant against his powerlessness to save his career and paradoxically triggering a broad public outcry. “All I know is that...Continue reading

Brad Swineheart shares the secrets of digital marketing success

Running and promoting on-line events that attract clients – Brad Swineheart on the Becoming Referable podcast

On this week’s episode we speak with Brad Swineheart, VP of Channel Marketing and Business Development at White Glove. Brad helps advisors grow their bottom line organically through effective marketing strategies. Traditionally, White Glove was in the seminar business. White Glove has grown to support over 1,500 advisors who have hosted more than 10,000 seminars...Continue reading

Zaphod Beeblebrox mixing drinks

Don’t believe your own press

“It is said that Zaphod Beeblebrox’s birth was marked by earthquakes, tidal waves, tornadoes, firestorms, the explosion of three neighbouring stars, and, shortly afterwards, by the issuing of over six and three quarter million writs for damages from all of the major landowners in his Galactic sector. However, the only person by whom this is said is Beeblebrox...Continue reading

New Skool marketing and authenticity – Candice Carlton on the Becoming Referable podcast

On this week’s episode we are thrilled to speak with Candice Carlton, SVP of FiComm Partners. Candice leads FiComm’s advisor education effort.  In that role, she works with advisors on developing strategic marketing campaigns, videos, and podcasts. We begin the discussion by understanding the shift toward ”New Skool” (the name of her podcast) marketing and...Continue reading

Minimum Effective Dose

What will make your marketing effective in 2021? Mixing just enough of the right ingredients. Covid-19 vaccines are just being released and administered. The news carries stories of the first people to be vaccinated. These first vaccinations are a two-step process. Get a shot, wait a month, get another shot. Medical experts are concerned that...Continue reading

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