A bright idea

Engaging your clients in innovation

Innovation is critical to the future of your business. In this week’s episode, we focus on what kind of innovation to pursue to create an effortless client experience and how to engage your clients in the process. We examine how to actively involve clients to identify what forms of innovation will have the greatest impact on the value they perceive and which simply won’t work. Our focus is on showing you how to involve clients in working toward successful innovation.

As part of the conversation, we walk through how you can design a process for innovation and we share examples of how successful companies identify and develop the right improvements. Focusing on client input and understanding what they value rather than what you think they value will allow you to shape meaningful innovation that will impact your bottom line.

It is a great discussion that will help co-create an innovative client experience.

Click here to listen and do provide your feedback on what you hear!


Why should your clients choose you over other advisors? Here’s a free, three-step process to help you answer that question.  https://clientdrivenpractice.com/brand-framework/

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