How your website affects referrals – Samantha Russell on the Becoming Referable podcast

On this week’s episode of Becoming Referable we are joined by Samantha Russell to explore the increasingly importance of having a digital presence to attract referrals. We also discuss what constitutes a current, or modern, web presence.

Samantha is the Chief Marketing & Business Development Officer at Twenty Over Ten, a digital marketing and website development company for financial advisors. Samantha helps advisors create digital marketing strategies through website development, content marketing, SEO, social media and video, to produce explosive growth. Sam is a huge advocate for authenticity and personality in marketing, characteristics that many advisor websites lack.

In our conversation, Samantha describes how having an effective digital presence to helps you attract referrals. We discuss the elements of the ideal website, review different ways to refresh the content on your site and how to use design to encourage prospects and referrals to engage with your site. Finally, Samantha describes an exciting new project at Twenty Over Ten that provides advisors with a system to offer content and capture visitors that otherwise might stop by your site but not reach out to contact you.

 

Click here to listen; we welcome your feedback, as always.

 

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