Social media and the Internet have revolutionized marketing communications and changed the role of news and publishing outlets. Advisors can market directly to their audience. But traditional media can still play an important role in helping you get your message out. To help you understand the principles of success whether you promote your own materials or build your reputation through the press, we reached out to an expert in both.
On this week’s episode we speak with Suzanne Siracuse. She is the founder and CEO of Suzanne Siracuse Consulting, a company that specializes in advising financial services firms on business strategies, marketing programs and advocacy initiatives. Our conversation focuses on helping advisors leverage content marketing and building better relationship with journalists.
Our conversation includes:
- The most challenging areas for advisors: delivering advice and the business of advice
- The role and value of press releases and a formal PR strategy
Suzanne examines the components of great content marketing, from finding your target audience to determining frequency and measuring success. And she gives us an “insider’s look” at mistakes and best practices when it comes to working with the media. Suzanne also shares her own journey from CEO and Publisher of InvestmentNews to rebranding and starting her own firm.
It is a great conversation that will help you amplify your own message yourself and through the media.
Click here to listen; we welcome your feedback, as always.
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