The power of micro-influence – Matt Halloran on the becoming referable podcast

We’re happy to welcome back Matt Halloran on today’s Becoming Referable episode. Matt is here to expand your mind on a fascinating concept called micro-influencing.

Matt is CEO of Top Advisor Marketing as well as a speaker, author, coach, podcast host, and social media expert. He has worked in financial services for 20 years, and is passionate about teaching advisors how to be themselves, let their passions shine through and create strong brands that resonate with ideal prospects and centers of influence. Matt is the author of The Social Media Handbook for Financial Advisors and The 99 Best Ideas for Financial Service Professionals to Use in Their Practices.

Matt shares his views on the importance of using social media to build and grow your business and explains how to use LinkedIn to its fullest potential to nurture relationship and drive potential growth. He introduces us to the concept of a micro-Influencer and lays out a clear plan for becoming a top influencer in your industry as a way to differentiate yourself from other advisors. As you might expect, we talk about how to leverage these practices into major referral growth; to attract, engage and influence people with whom you want to work.


Click here to listen. And be sure to subscribe for future episodes!

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