Marketing planning calendar

Your referral year in review

It’s time for resolutions and plans. Before looking forward in making commitments, you may find it more productive to look back. Reviewing your experience over the past year can yield a lot of clues about what may create the biggest successes for the 12 months ahead. Here are some statistics to compile. How many referrals...Continue reading

Researchers used the Perception Analyzer tool to evaluate referral language

How to talk about referrals

What if you could monitor your client’s emotions as you spoke with them about referrals. Then you could know, word by word, what you say that makes them feel good and what annoys or even angers them. You could try different conversations and learn to say just what makes them feel best and maximizes the...Continue reading

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