Researchers used the Perception Analyzer tool to evaluate referral language

How to talk about referrals

What if you could monitor your client’s emotions as you spoke with them about referrals. Then you could know, word by word, what you say that makes them feel good and what annoys or even angers them. You could try different conversations and learn to say just what makes them feel best and maximizes the...Continue reading

Language barrier

The Language Barrier

I conducted my first client advisory board in the United Kingdom this week (my fourth country!). One benefit of working in Britain is the absence of a language barrier. “Since dad’s passed on I’m quids in. Really, more than I’ve ever had. Even though I’d not seen Nigel in donkey’s, I knew he had gone...Continue reading

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