Using all media to create a powerful brand – Katherine Liola on the Becoming Referable podcast

This week’s podcast is all about creating a powerful personal brand and platform with insights from Katherine Liola, the Founder and CEO of Concentric Private Wealth.

Katherine is an educator, speaker, podcaster and writer, and truly understands what it takes to build a brand and platform. We focus on the opportunities to enhance profile in a meaningful way and how she gets her message to the world through podcasting, videos and writing.

In addition to sharing great insights on her business and her journey, Katherine focuses on how to build a brand that is authentic and truly resonates with clients and prospects. Katherine has mastered a variety of different approaches to project her message and brand. She shares her approach to video creation and ways to leverage social media and online platforms. And we examine how Katherine has studied public speaking to make her public relations efforts more effective, raise her profile and better serve her clients. It is a great discussion on the impact of brand building and how it can be used to grow your business.

Click here to listen; we welcome your feedback, as always.

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