Most of us avoid conflict when discussing money. On this week’s episode we welcome back David Wood, Founder and CEO of Play for Real and Focus.ceo, who makes the case that difficult conversations deliver more value. David is an author, coach, and entrepreneur. In this episode he provides us with a roadmap to master tough...Continue reading
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Time to do your top referral source year in review
It’s time to update your referral marketing plan. At the top of the to-do list, taking a look back at who gave you referrals. Where do your referrals come from and how is it changing? Take the opportunity to review the last 12 months. Setting referral goals for the coming year is important, but looking...Continue reading
Their obstacle is your way
I am embracing the new year to tackle a couple of significant challenges I have struggled with for years. Problems being productive. Managing my workload. Probably made worse by my ADD but I don’t want to use that as an excuse. Many of you can probably relate. I have tried the obvious and easy to...Continue reading
The Power of a Plan
I’m looking for coach. As someone with ADD, I still struggle with organization. Getting the right things done is a challenge. I have been fortunate to have worked with some great coaches in the past and our relationships have run their course. I have some current struggles to get through and it is time to...Continue reading
Referrals from Centers of Influence – the Becoming Referable podcast
In this week’s episode, we shift gears to focus on generating referrals from Centers of Influence. While many advisors acknowledge the potential of working with other professionals, just as many say they aren’t getting enough return. We’ll dig deep to understand how to reverse that trend and leverage relationships with centers of influence to drive...Continue reading
Putting clients first goes for marketing, too
Financial professionals put client interests first in recommendations. Holding to a fiduciary standard makes it a legal requirement. Why not put client interests first in your marketing, too? A client driven practice puts the client first in everything: service, marketing, strategy. Client driven service means being responsive. It means dispensing advice tailored to client needs...Continue reading
A layered approach to referrals – Stacey Brown Randall on the Becoming Referable podcast
On this week’s episode we welcome back Stacey Brown Randall, award-winning author of Generating Business Referrals Without Asking and host of the Roadmap to Grow Your Business podcast. Stacey is an expert at helping business owners generate referrals without asking. In this conversation she shares her approach to creating a referral pipeline that allows you...Continue reading
Be the expert on your client
The better you understand your target market and their challenges, the more of those clients you will attract. Clients hire advisors (and people provide referrals) because they are looking for someone who can solve their problems. The deeper you understand those problems and how to address them – and the extent to which you communicate...Continue reading
Produce more marketing by breaking it up – The Becoming Referable podcast
You want to be recognized for your unique expertise and client experience. And to do that, you need content. A growing collection of information that reinforces what is different about you. But who has the time? How do you fit authoring original material into the packed schedule of an advisor and business owner? One secret...Continue reading
One simple strategy to upgrade your client experience and dramatically increase client loyalty
Here’s a simple tactic with huge leverage to improve your client experience, get your clients talking, and attract more referrals. Upgrade your review meetings. How? Focus more on what they tell you is most valuable. What would it mean to your business if you could increase the value of your review meetings by even 10%?...Continue reading